Tradizioni di Maggio is a festival of traditional music and culture that takes place in Preci.
This year, 2017, is a particular edition, dedicated to Umbria, Lazio, Marche and Abruzzo. The goal of the organizers is to find, thanks to their roots, traditions and culture, solid and profound support, to share community values and to exercise, by overcoming them, the seismic events that affected these places at the end of 2016.
We were commissioned to create the visual identity of the festival, declined in print, web and social media. The organizers asked us for a communication focused on optimism and positivity.
We have created a brand identity in which the protagonists are bright colours and geometric illustrations. We have designed a series of characters, musical instruments and objects linked to tradition.
The combination of the different illustrations and the alternation of colours have given life to a complete identity, declined on: catalogue, program, flyer, shoppers, customized wine bottles, outdoor and web communication.
