Last Mile is a food truck focused on pasta and burgers made with ingredients from Umbria (a region in central Italy) local farmers.
They bring their specialties directly reaching customers at fairs and events all over Italy. In fact, the name itself takes its reference from the last mile delivery in logistics, the final stage between the distribution center and the customer.
With this in mind, we came up with the idea of creating a dynamic logo that adapts itself inside two lines, ideally recalling a street.
We chose a bold color scheme, set the tone of voice for the copy, designed icons and stickers to use them throughout the brand identity.
The result is a brand playful, young and friendly.