Visual Identity for Arts On The Black River Festival

Arts On The Black River is a one-day cultural event, that takes place along the most beautiful sections of the Nera River valley aiming to create an interaction between nature, art, wine and food.
These places are famous because were painted by “En Plein air” painters in their works between 1700 and 1800.
Retracing the paths that inspired them, the visitor will discover as in some cases, the view is still the same of hundreds of years ago.
In this scenario will take place various art performances like music, dance, theatre combined with the best local food.

Identity/Print

Briefing

We were asked to create the visual identity for the first edition of the festival.

The identity is based on a fixed element, a big headline, paired with iconic elements of the event (music, river, dance, food, etc.) showed using monochromatic deep blue background images. The wavy symbol represents water and the flowing of time.
For the colour palette, we took inspiration from the sky colours during the sunset time.

progettazione grafica nuovo evento culturale Arts On The Black River

progettazione grafica immagine coordinata festival Art On The Black River

progettazione grafica biglietti visita evento Arts On The Black River

progettazione grafica serie locandine evento Art On The Black River

brochure per festival culturale Umbria Arts On The Black River

progetto grafico locandina per nuovo evento Terni Art On The Black River

realizzazione grafica catalogo evento Narni Arts On The Black River

progettazione grafica programma per festival culturale Umbria Arts On The Black River

progettazione grafica catalogo evento culturale Arts On The Black River

progetto grafico brochure festival Arts On The Black River

Solution

Our aim was to avoid a more predictable choice and emphasize the enchanted atmosphere of the scenery.
The event started in the afternoon until late at night, so for the headline, we used all the shades that the sun takes from the yellow of noon to the purple of the sunset in contrast with the quartz pink and the deep blue of the backgrounds.