Ternana Marathon Club
Ternana Marathon Club is a new amateur sports association aimed at running activities and youth education for sport and athletics. The management of the company has turned to us for the realization of the visual identity.
Identity/Print
Briefing
Ternana Marathon Club declares its founding values already in the name, the passion for running, the marathon and the love for the city of Terni. The briefing, therefore, envisaged that these two aspects should be very clear in visual identity.
The brand system also had to provide the design of a crest to be used on the race t-shirt as well as on all other garments and sports equipment.
Solution
For the logo of the Ternana Marathon Club, we have created a symbol inspired by the Olympic torch, composed of the lower part that recalls the T of Ternana and the upper part that represents a stylized flame.
The colour palette of red and green are the colours of the city of Terni and of the famous football team, the Ternana F.C.
The logo has been declined in two versions, one with a full of coloured background to be used on clothing and accessories, and another composed by the torch and the typographic part. The images are used in a soft duotone version composed of red and green.
In the stationery, the logo is made in relief using a dry punch.
Result
The result is a geometric identity, with a strong character, able to represent the energy of the athletes of the Ternana Marathon Club.
The red and the green confirm the great bond with the city and, at the same time, generous use of white create a reference to the national flag.
-
RELATED PROJECTS
