Naturale

Naturale is a cosy fast-casual restaurant in Rome offering local food and deep attention to raw ingredients.

Identity/Web design/Print

Naturale fast casual restaurant branding
Naturale fast casual restaurant branding

Briefing

After some years in business and before expanding to a second store in Rome city centre, the management needed a brand refresh.

We were tasked to create a friendly and inclusive brand. We solved this task establishing a new vision and a voice for Naturale, making it stand out in the crowd of bistrot offering healthy local food.

Naturale fast casual restaurant branding

Solution

The name, Naturale (natural in English) has a lot of meanings in Italian. This gave us room to create a deep verbal identity that speaks to consumers in a friendly way and set Naturale apart from its competitors.

Each element of the visual identity has been designed to create a language to allow a direct dialogue with customers. In this perspective, it was essential to find a solution to make the in-store communication easily manageable. For this, we provided different size tablets to be displayed on shelves located throughout the shop.

Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding

Result

The brush strokes are used individually, as a pattern, for filling backgrounds and creating illustrations. The unrefined style represents the main concept of Naturale: avoid too processed foods but respect the ingredients to keep all nutritional values intact.

 

Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
Naturale fast casual restaurant branding
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