Brand identity and logo IL BUON restaurant

Il Buon is a new Bistrot, grill restaurant, wine bar specialized in local cuisine with an international touch, using exclusively valuable Italian ingredients cooked with love.

Identity/Naming/Print

Briefing

We were asked to focus the identity on the Italian tradition, with a modern breath.
The brand had to recall the good old times but updated to the present with a twist of cultural contamination.
The easy and friendly mood and the cosy atmosphere had to be paramount throughout the whole communication.
We were asked to take care of the naming and create a strong, recognizable dynamic identity, able to be declined in many variations.

Solution

For the naming, of course, we chose the Italian language. Il Buon (the good in English) evokes goodness in food, in intention and confidence.
The logo includes three (decorative) variations.
For the copy, we created a hand-drawn, intentionally unrefined typeface. The letters were then scanned and digitized. With the same manual style, we designed a set of illustrations of foods and kitchen tools.
Two different patterns, made by words and illustrations, complete the identity, adding a playful touch.
The colour palette is inspired by the Italian flag.