Not Official San Valentino brand identity

“Not Official” San Valentino is an independent festival of music, dance and art, which takes place every year on the occasion of Valentine’s Day in Terni.

Identity/Web design/Print

Briefing

For the 2016 edition, the “Not Official” San Valentino festival moved to Narni. The visual identity of the festival was therefore refreshed in the light of this change while remaining always recognizable.

progettazione grafica immagine coordinata evento culturale Noto Official San Valentino
identità visiva festival Not Official San Valentino tote bag
progettazione grafica materiale promozionale per evento Terni Not Official San Valentino
web design responsive per festival Terni Not Official San Valentino

Solution

The graphic elements of last year, ie the rectangle with the initials Nosv, as well as the images made with raster elements, have been retained. As had happened last year for the image of Valentine’s Day and this year for the gryphon, symbol of the city of Narni, in this edition also the images of the artists’ protagonists of the festival were used in the total raster version.
We created the mesh textures using a single graphic element extracted from the logo, the heart. Used as an alternative to the logo itself in different applications such as pins, shopper, t-shirt.
With the same principle, the icons of the different social networks were also created.

realizzazione sito web responsive per festival Terni Not Official San Valentino
brand identity festival Terni Noto Official San Valentino
comunicazione e grafica per evento culturale Terni Not Official San Valentino
progettazione grafica poster e comunicazione per festival Terni Not Official San Valentino
brand identity festiva Terni Not Official San Valentino

Result

Our intent was once again to establish a set of rules that would allow us to create a structured visual communication, strongly linked to the previous ones, but at the same time new and interesting.

www.notofficialsanvalentino.it

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